https://carolinegilroy.com www.carolinegilroy.com Mon, 01 Dec 2025 21:37:19 +0000 https://carolinegilroy.com en https://carolinegilroy.com/Tourism-Tasmania Sun, 10 Nov 2019 10:55:18 +0000 www.carolinegilroy.com https://carolinegilroy.com/Tourism-Tasmania BrandingTourism Tasmania ‘Come Down For Air’ Client &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Tourism TasmaniaAgency &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BMFExecutive Creative Director &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Alex Derwin Copywriter &nbsp; &nbsp; &nbsp; &nbsp; Michael Dawson Photographer &nbsp; &nbsp; &nbsp; &nbsp; Adam Gibson &nbsp; &nbsp; &nbsp;&nbsp;Modern city life can feel suffocating. Many of us live busy, crowded lives full of pace and stress. In Tasmania you will find none of those - but it has so much more to offer than just their absence. It’s not just ‘a break’. With its rich experiences, warm people and pristine nature, Tassie actually nourishes you. It fulfils an essential human need.For the identity I wanted to carry this sentiment through so the letters breathe, the line anchors bottom right like Tassie has always done to mainland Australia and TAS remains its own element. <img width="2340" height="1654" width_o="2340" height_o="1654" data-src="https://freight.cargo.site/t/original/i/fbafdb499533f9a47c60bad0d96ec8a37db981c2431de1015b7a7c96b75b344c/TT-12.png" data-mid="54399851" border="0" src="https://freight.cargo.site/w/1000/i/fbafdb499533f9a47c60bad0d96ec8a37db981c2431de1015b7a7c96b75b344c/TT-12.png" /><img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/3d535a1053c688f389798ab381a4aec626c46ad59f46466b9f7ae1e7490d31a4/TT-13.png" data-mid="54399852" border="0" src="https://freight.cargo.site/w/1000/i/3d535a1053c688f389798ab381a4aec626c46ad59f46466b9f7ae1e7490d31a4/TT-13.png" /><img width="2340" height="1654" width_o="2340" height_o="1654" data-src="https://freight.cargo.site/t/original/i/c50427b538ad5902b4fe3ecb886afa070c109916e7ec90b1a8891e48546a5d04/TT-14.png" data-mid="54399853" border="0" src="https://freight.cargo.site/w/1000/i/c50427b538ad5902b4fe3ecb886afa070c109916e7ec90b1a8891e48546a5d04/TT-14.png" /><img width="2340" height="1654" width_o="2340" height_o="1654" data-src="https://freight.cargo.site/t/original/i/8af06785dbff48831e60d187e995ad82dae8b61b52aed94f131c4baebabb5464/TT-15.png" data-mid="54399854" border="0" src="https://freight.cargo.site/w/1000/i/8af06785dbff48831e60d187e995ad82dae8b61b52aed94f131c4baebabb5464/TT-15.png" /><img width="2340" height="1654" width_o="2340" height_o="1654" data-src="https://freight.cargo.site/t/original/i/996ad93241ed1a2b5cadc1d438277791f9124f03a289882e00c8d7e059e68f33/TT-16.png" data-mid="54399855" border="0" src="https://freight.cargo.site/w/1000/i/996ad93241ed1a2b5cadc1d438277791f9124f03a289882e00c8d7e059e68f33/TT-16.png" /><img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/0b38ef710299b3a74aeb347bb8d0b5a2455b4c7f1400f611376a6b79885247af/TT-17.png" data-mid="54399850" border="0" src="https://freight.cargo.site/w/1000/i/0b38ef710299b3a74aeb347bb8d0b5a2455b4c7f1400f611376a6b79885247af/TT-17.png" /> https://carolinegilroy.com/MLC-Centre-1 Mon, 17 Dec 2018 02:57:31 +0000 www.carolinegilroy.com https://carolinegilroy.com/MLC-Centre-1 Art Direction + DesignMLC Centre Brand Evolution Client&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; GPTAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; EskimoCreative Director&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mary Talato Designers &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Elizaveta Pogossov Photography&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Derek Henderson, Dieu Tan Motion &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Alexis Ayala &nbsp; &nbsp; &nbsp; &nbsp; This brand evolution focused on the MLC Centre as a Sydney CBD landmark where business, style and culture converge. We worked with Derek Henderson to capture the fashion and architecture photography, Dieu Tan for food and art and with Alexis Ayala on motion. <img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/fd635cc8fd238e5cc6cf1c442d7b771159991004067a4da8dd6906e4a1007bec/CarolineGilroyWebsite3.jpg" data-mid="30766800" border="0" src="https://freight.cargo.site/w/842/i/fd635cc8fd238e5cc6cf1c442d7b771159991004067a4da8dd6906e4a1007bec/CarolineGilroyWebsite3.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/22ad8a5736c17fc51ba06ee21f9d84870f3f85bf52422317f3509f98225e2467/CarolineGilroyWebsite4.jpg" data-mid="30766803" border="0" src="https://freight.cargo.site/w/842/i/22ad8a5736c17fc51ba06ee21f9d84870f3f85bf52422317f3509f98225e2467/CarolineGilroyWebsite4.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/71fe429a3107efe5cc009d9c3b1e70b3e5a452a690db1153ac49ad6486425242/CarolineGilroyWebsite5.jpg" data-mid="30766804" border="0" src="https://freight.cargo.site/w/842/i/71fe429a3107efe5cc009d9c3b1e70b3e5a452a690db1153ac49ad6486425242/CarolineGilroyWebsite5.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/d8dc96c3d24eac7b8f459b19774d608b8932c629a8cb99cdf3a11bc80782e820/CarolineGilroyWebsite7.jpg" data-mid="30766806" border="0" src="https://freight.cargo.site/w/842/i/d8dc96c3d24eac7b8f459b19774d608b8932c629a8cb99cdf3a11bc80782e820/CarolineGilroyWebsite7.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/bd5ffa64cfa16b17b3a2d127c7b6b9e94f047626c8d4efacbc27547f48eba10a/CarolineGilroyWebsite6.jpg" data-mid="30766805" border="0" src="https://freight.cargo.site/w/842/i/bd5ffa64cfa16b17b3a2d127c7b6b9e94f047626c8d4efacbc27547f48eba10a/CarolineGilroyWebsite6.jpg" /> https://carolinegilroy.com/Flight-Risk Thu, 03 Jul 2025 03:13:02 +0000 www.carolinegilroy.com https://carolinegilroy.com/Flight-Risk Packaging DesignFlight Risk Sydney Client&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Flight RiskAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Bureau of EverythingCCO &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Cam Blackley Creative Director&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Michael Kleinman&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Helped out the team at the Bureau with packaging for Flight Risk, an e-bike startup fuelled by vintage airline graphics and the bold energy of Grand Theft Auto. Their scope covered brand positioning, naming, visual identity, badge design, and oversized packaging for each model in multiple colourways.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6157e40ffb52beec415553b52038963e09f150fefd7f3259aceb0db4ead95d3b/FR_lockups_anim_16x9.gif" data-mid="235336414" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6157e40ffb52beec415553b52038963e09f150fefd7f3259aceb0db4ead95d3b/FR_lockups_anim_16x9.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e343346db2887f5a5159d87aee44ebef0934559914216d7ebfe6311754eea473/3d_box_spin_shadows_blur.gif" data-mid="235336413" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e343346db2887f5a5159d87aee44ebef0934559914216d7ebfe6311754eea473/3d_box_spin_shadows_blur.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed984e80a418a142f2b5aca86755bb7ad027c5d31b4d3cd6f7efdfe496b1cdda/FR_bikes_side2.gif" data-mid="235336445" border="0" src="https://freight.cargo.site/w/1000/i/ed984e80a418a142f2b5aca86755bb7ad027c5d31b4d3cd6f7efdfe496b1cdda/FR_bikes_side2.gif" /><img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d95aad1e7d79a6efca2efea701e62335ab054012a5dfca98a07a265023d9ec0/FR505_01_ORANGE_cropr.jpg" data-mid="235336447" border="0" src="https://freight.cargo.site/w/960/i/3d95aad1e7d79a6efca2efea701e62335ab054012a5dfca98a07a265023d9ec0/FR505_01_ORANGE_cropr.jpg" /><img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dab7e46b30a847abbf5aa9992f242c8bef21d6046b779443ba989165b75dda74/FR303_PINK_EXTRA_08r.jpg" data-mid="235336446" border="0" src="https://freight.cargo.site/w/960/i/dab7e46b30a847abbf5aa9992f242c8bef21d6046b779443ba989165b75dda74/FR303_PINK_EXTRA_08r.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d59b43735d5b9c9deceebe8158a5a5efadcc0fd87be96ecdfbf009216f8c6c02/FR_home_laptop_mock.jpg" data-mid="235336442" border="0" src="https://freight.cargo.site/w/1000/i/d59b43735d5b9c9deceebe8158a5a5efadcc0fd87be96ecdfbf009216f8c6c02/FR_home_laptop_mock.jpg" /> https://carolinegilroy.com/Commbank Thu, 10 Aug 2023 08:54:19 +0000 www.carolinegilroy.com https://carolinegilroy.com/Commbank Design + Art DirectionCommonwealth Bank Client&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Commonwealth BankAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Re.DesignDesigners &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Nicole Liedberg, Dan Flynn, Dana Rogers, Michelle Mondel, Cam Benoist &nbsp; &nbsp; &nbsp; &nbsp; The design system draws inspiration from the diamond, employing uncomplicated forms and lines to guide the gaze and evoke a feeling of movement. Every element serves a purpose, strategically placed for maximum effect. The design system exudes a more vibrant and lively essence, accompanied by a vivid color palette that harmonizes with the traditional yellow and black hues. <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/424319cc523fabe54e807ab3458db3c0eb905bee816f45a62b28034c4a62eb38/Asset-24x-100.jpg" data-mid="187588929" border="0" src="https://freight.cargo.site/w/1000/i/424319cc523fabe54e807ab3458db3c0eb905bee816f45a62b28034c4a62eb38/Asset-24x-100.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7e80d0b79d335c81ec3a5048d73507bdb83bb6f4b039cf381b35678bd834fd6d/Asset-54x-100.jpg" data-mid="187589146" border="0" src="https://freight.cargo.site/w/1000/i/7e80d0b79d335c81ec3a5048d73507bdb83bb6f4b039cf381b35678bd834fd6d/Asset-54x-100.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e388a5662b315043142ebe3ac700caa6cb02d40a863e26d72e50e602f6ff0f94/commbank_3.jpg" data-mid="187589165" border="0" src="https://freight.cargo.site/w/1000/i/e388a5662b315043142ebe3ac700caa6cb02d40a863e26d72e50e602f6ff0f94/commbank_3.jpg" /><img width="3000" height="1925" width_o="3000" height_o="1925" data-src="https://freight.cargo.site/t/original/i/60cf41ed18953d1b4ff1a0972560d485dd0fb0f874f22bbec1670aec56aebc3d/commbank_2.jpg" data-mid="187589164" border="0" src="https://freight.cargo.site/w/1000/i/60cf41ed18953d1b4ff1a0972560d485dd0fb0f874f22bbec1670aec56aebc3d/commbank_2.jpg" /><img width="3000" height="1925" width_o="3000" height_o="1925" data-src="https://freight.cargo.site/t/original/i/0c759a3baeeb5347e6d3ec770dbc7e9bb47b597aeecefbb66146c961890c134d/commbank_4.jpg" data-mid="187589166" border="0" src="https://freight.cargo.site/w/1000/i/0c759a3baeeb5347e6d3ec770dbc7e9bb47b597aeecefbb66146c961890c134d/commbank_4.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/81c4c8740d21b43217776b3854780c76ce4af8da78ed81ad4d801a56fd5297c4/Asset-64x-100.jpg" data-mid="187589147" border="0" src="https://freight.cargo.site/w/1000/i/81c4c8740d21b43217776b3854780c76ce4af8da78ed81ad4d801a56fd5297c4/Asset-64x-100.jpg" /> https://carolinegilroy.com/Tap-The-Gap Mon, 01 Dec 2025 21:37:19 +0000 www.carolinegilroy.com https://carolinegilroy.com/Tap-The-Gap *COMING SOON* Design + Creative DirectionTap The Gap Client&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; TTG&nbsp; &nbsp; &nbsp; &nbsp; New branding for Tap The Gap, a breakthrough initiative founded by Lucy Kough to help women better understand, engage with and take control of their superannuation. The T has been reimagined as a navigational marker — a guiding symbol designed to cut through complexity and help women confidently find their way in the often-confusing world of super. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/60e94e98bfd35ec5e9f0967de389a9c505a3df0e5ba0a0ad7771ac954cf89a2a/Iphone_TTG.jpg" data-mid="241291650" border="0" src="https://freight.cargo.site/w/1000/i/60e94e98bfd35ec5e9f0967de389a9c505a3df0e5ba0a0ad7771ac954cf89a2a/Iphone_TTG.jpg" /> https://carolinegilroy.com/Lendlease-Rebrand Mon, 17 Dec 2018 03:37:27 +0000 www.carolinegilroy.com https://carolinegilroy.com/Lendlease-Rebrand Lendlease Rebrand Brand Guidelines Design / Rollout Client &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; LendleaseAgency &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Houston Group Creative Director &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Alex TooheyDesign Director &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; James CalpisDesigners&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Michelle Whitehead, Erin Fraser, Dana Rogers To celebrate the diversity of the business, we created a new multidimensional identity - ‘The Fold’, an organically changing form provides a unique graphic language that stretches from consumer to business, enterprise to government partnerships and local to international markets. The new extensive and adaptable design system allowed flexibility and differentiation across all parts of the Lendlease business. <img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/e091f180f2e8293f727cbf16fc7beca273a6fb2f9e09e20bb3df2383b6687ea8/CarolineGilroyWebsite34.jpg" data-mid="30768494" border="0" src="https://freight.cargo.site/w/842/i/e091f180f2e8293f727cbf16fc7beca273a6fb2f9e09e20bb3df2383b6687ea8/CarolineGilroyWebsite34.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/a7350eb75ccf2cf98b6c2cf1c7f7d45e0857b752bc4f059aa1066c18e3a7a387/CarolineGilroyWebsite35.jpg" data-mid="30768495" border="0" src="https://freight.cargo.site/w/842/i/a7350eb75ccf2cf98b6c2cf1c7f7d45e0857b752bc4f059aa1066c18e3a7a387/CarolineGilroyWebsite35.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/18a54551ffc2ab6c165e23f14a2f67f5bd86cfdc98cf51b780301dd398553084/CarolineGilroyWebsite36.jpg" data-mid="30768496" border="0" src="https://freight.cargo.site/w/842/i/18a54551ffc2ab6c165e23f14a2f67f5bd86cfdc98cf51b780301dd398553084/CarolineGilroyWebsite36.jpg" /><img width="842" height="595" width_o="842" height_o="595" data-src="https://freight.cargo.site/t/original/i/dd5ba45d873c50f3b6e2c2500d45fc4a8aebd02075e06c04e92fb074f2fbf526/CarolineGilroyWebsite37.jpg" data-mid="30768497" border="0" src="https://freight.cargo.site/w/842/i/dd5ba45d873c50f3b6e2c2500d45fc4a8aebd02075e06c04e92fb074f2fbf526/CarolineGilroyWebsite37.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f367021d026f2fe76fec1b13f2431767f6a4dd77383cd8fe16ead30f2dd645ee/Lendleaseweb11.jpg" data-mid="54525975" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f367021d026f2fe76fec1b13f2431767f6a4dd77383cd8fe16ead30f2dd645ee/Lendleaseweb11.jpg" /> https://carolinegilroy.com/ASA Thu, 10 Aug 2023 08:08:16 +0000 www.carolinegilroy.com https://carolinegilroy.com/ASA Rebrand Australian Society of Authors Client &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; ASAAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; H+CODesigners&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Jacquie Halloran, Sam Reiher, Dana Rogers Recent rebrand for the Australian Society of Authors.&nbsp; If authors and illustrators start every new idea on a blank page, the ASA provide the guides and structure to ensure a sustainable career. We elevate this idea of the ASA as a foundation for creatives by introducing a refined grid style in our brand system. A sophisticated serif is paired with a modern sans to speak to this partnership, whilst a clear gridded&nbsp;system creates consistency and calm across all touch points. We also created a bespoke set of illustrations for the brand to be used across all social and web assets. <img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/ef16b88f645a589e064400b528f1b8123de791960198fe4561930dc183807ced/ASA_Cover_illustration.jpg" data-mid="187584762" border="0" src="https://freight.cargo.site/w/1000/i/ef16b88f645a589e064400b528f1b8123de791960198fe4561930dc183807ced/ASA_Cover_illustration.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/f7cd2bc82ca2ead04bb8c6c9a3d86b84e4c938a23fd35a8af681c4679e5c14bc/ASA_Spread-2.jpg" data-mid="187584764" border="0" src="https://freight.cargo.site/w/1000/i/f7cd2bc82ca2ead04bb8c6c9a3d86b84e4c938a23fd35a8af681c4679e5c14bc/ASA_Spread-2.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/00b4f91436eba4195a5ca1fcf54bf15dc8123e9b4a90357842683e086d01be70/ASA_Spread-3.jpg" data-mid="187584765" border="0" src="https://freight.cargo.site/w/1000/i/00b4f91436eba4195a5ca1fcf54bf15dc8123e9b4a90357842683e086d01be70/ASA_Spread-3.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/1efb28219e5975ec177e4011ed0fc764ed79e388f2655664ad92bee3e1e2174d/ASA_Spread-7.jpg" data-mid="187584768" border="0" src="https://freight.cargo.site/w/1000/i/1efb28219e5975ec177e4011ed0fc764ed79e388f2655664ad92bee3e1e2174d/ASA_Spread-7.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/d7c1c02797c8522e4388db6a676a24eba7c6c695bb268426d44a716ace358153/ASA_Spread-20.jpg" data-mid="187584771" border="0" src="https://freight.cargo.site/w/1000/i/d7c1c02797c8522e4388db6a676a24eba7c6c695bb268426d44a716ace358153/ASA_Spread-20.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/f34e0d04bb784025ff65f773db43ebf7aa7d27253cef663abd93559bdfa8ab7c/ASA_Spread-5.jpg" data-mid="187584767" border="0" src="https://freight.cargo.site/w/1000/i/f34e0d04bb784025ff65f773db43ebf7aa7d27253cef663abd93559bdfa8ab7c/ASA_Spread-5.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/5e098ceca8909a20fed8028df37a5f2ae656c47ed72fe363a603caf5af810a7c/ASA_Spread-10.jpg" data-mid="187584770" border="0" src="https://freight.cargo.site/w/1000/i/5e098ceca8909a20fed8028df37a5f2ae656c47ed72fe363a603caf5af810a7c/ASA_Spread-10.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/b549b62ca881a2ce159d7580462fb90151256a29860030d1363c93c8b64d5ad5/ASA_Spread-21.jpg" data-mid="187584772" border="0" src="https://freight.cargo.site/w/1000/i/b549b62ca881a2ce159d7580462fb90151256a29860030d1363c93c8b64d5ad5/ASA_Spread-21.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/4d6e7b1a50db5264934afc37faface9e75dd50652169e76070d6206c72176124/ASA_Spread-25.jpg" data-mid="187584785" border="0" src="https://freight.cargo.site/w/1000/i/4d6e7b1a50db5264934afc37faface9e75dd50652169e76070d6206c72176124/ASA_Spread-25.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/3fc83796e96b173c720f90cec35af237d9ca11d1ac4486499e0804eb39d259bd/ASA_Spread-9.jpg" data-mid="187584769" border="0" src="https://freight.cargo.site/w/1000/i/3fc83796e96b173c720f90cec35af237d9ca11d1ac4486499e0804eb39d259bd/ASA_Spread-9.jpg" /> https://carolinegilroy.com/Domain-Identity Tue, 18 Jan 2022 06:26:31 +0000 www.carolinegilroy.com https://carolinegilroy.com/Domain-Identity Art Direction + DesignDomain Brand Refresh2020 Client &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; DomainAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Re For property brand Domain, there was an opportunity to reposition itself in people’s minds, so it was no longer seen as a transactional listings portal but a place where people discover new possibilities for themselves. This idea became the foundation for the brand refresh, informing everything from strategy to advertising and connecting with employees.<img width="3362" height="2250" width_o="3362" height_o="2250" data-src="https://freight.cargo.site/t/original/i/06423edc636cf2751215d3ee3db7e271c17a23da722e13b7843fa47e5643a081/77f05969-c38e-469c-96df-91d41b9e4124_Domain_Case_Study_1.gif" data-mid="130577448" border="0" src="https://freight.cargo.site/w/1000/i/06423edc636cf2751215d3ee3db7e271c17a23da722e13b7843fa47e5643a081/77f05969-c38e-469c-96df-91d41b9e4124_Domain_Case_Study_1.gif" /> <img width="1427" height="952" width_o="1427" height_o="952" data-src="https://freight.cargo.site/t/original/i/0259bbad307a0ff2df185daf6d3c716fdc42b7efbaf41efca280e6dc5ae7ffe4/Domain_ooh.png" data-mid="187583891" border="0" src="https://freight.cargo.site/w/1000/i/0259bbad307a0ff2df185daf6d3c716fdc42b7efbaf41efca280e6dc5ae7ffe4/Domain_ooh.png" /><img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/fb540f8b00ae13f5feef9037397845ad9fa2e911378e284f346525efa4755427/e7e595bf-ade7-4d48-84d1-f760fbc71dfc_Domain_Case_Study_Motion_2-1.gif" data-mid="130577447" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/fb540f8b00ae13f5feef9037397845ad9fa2e911378e284f346525efa4755427/e7e595bf-ade7-4d48-84d1-f760fbc71dfc_Domain_Case_Study_Motion_2-1.gif" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/923444b57813877cdd5dea5bad1757c3d446a3c511adb8e864fb4d1fc94986dd/Domain-.png" data-mid="187583794" border="0" src="https://freight.cargo.site/w/1000/i/923444b57813877cdd5dea5bad1757c3d446a3c511adb8e864fb4d1fc94986dd/Domain-.png" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1ea4eca8cb657080f568a75afbeb41aa2e7bfc60fc4e354307ec95a41fe6c799/SystemOverview.jpg" data-mid="187584382" border="0" src="https://freight.cargo.site/w/1000/i/1ea4eca8cb657080f568a75afbeb41aa2e7bfc60fc4e354307ec95a41fe6c799/SystemOverview.jpg" /> https://carolinegilroy.com/Belong-Brand Thu, 10 Aug 2023 08:23:46 +0000 www.carolinegilroy.com https://carolinegilroy.com/Belong-Brand Belong Brand Brand Identity&nbsp; Design / Art Direction Client &nbsp; &nbsp; &nbsp; &nbsp; BelongAgency &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; H+CODesigners &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Leslie Sharpe, Demien Herman, Jo Cao, King Yong The visual identity was inspired by the world of NFT art and features animated 3D characters and objects floating on black voids. These were supported through digital and OOH channels. <img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/4159e296bf53526feb80459a3b824ceeaf42a25b9eefd0c732fe1c0754b758ca/Belong_Brand_07.jpg" data-mid="187585011" border="0" src="https://freight.cargo.site/w/1000/i/4159e296bf53526feb80459a3b824ceeaf42a25b9eefd0c732fe1c0754b758ca/Belong_Brand_07.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/80fb2175aabb5c3692e208a5ca2bb1f3885adc36df83daa6b2c2c78b29060166/Belong_Brand_05.jpg" data-mid="187585009" border="0" src="https://freight.cargo.site/w/1000/i/80fb2175aabb5c3692e208a5ca2bb1f3885adc36df83daa6b2c2c78b29060166/Belong_Brand_05.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/9bdd90de25a8edd11dce9abf8d1926a75ebf0081b6e48600a28556a6cb39243f/Belong_Brand_06.jpg" data-mid="187585010" border="0" src="https://freight.cargo.site/w/1000/i/9bdd90de25a8edd11dce9abf8d1926a75ebf0081b6e48600a28556a6cb39243f/Belong_Brand_06.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/5aa2fa0b8b747fdafdb19154c4e2a08f5556e74b6bfb1d2caa2372fc877be014/Belong_Brand_08.jpg" data-mid="187585013" border="0" src="https://freight.cargo.site/w/1000/i/5aa2fa0b8b747fdafdb19154c4e2a08f5556e74b6bfb1d2caa2372fc877be014/Belong_Brand_08.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/101fa637d90996cd62f557c04a5b4096b3973300b6366febac967ce9e35ad3a5/Belong_Brand_04.jpg" data-mid="187585008" border="0" src="https://freight.cargo.site/w/1000/i/101fa637d90996cd62f557c04a5b4096b3973300b6366febac967ce9e35ad3a5/Belong_Brand_04.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/aa339add05fe42b61063268c9fc67892d908e0426bea5dff5ced5913b2d907bd/Belong_Brand_09.jpg" data-mid="187585014" border="0" src="https://freight.cargo.site/w/1000/i/aa339add05fe42b61063268c9fc67892d908e0426bea5dff5ced5913b2d907bd/Belong_Brand_09.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/093820746e74ac8e1257383f7cbc1380072c7c074466edbd2053b55e147ccf6f/Belong_Brand_02.jpg" data-mid="187585006" border="0" src="https://freight.cargo.site/w/1000/i/093820746e74ac8e1257383f7cbc1380072c7c074466edbd2053b55e147ccf6f/Belong_Brand_02.jpg" /> https://carolinegilroy.com/Matilda-Bay Thu, 10 Aug 2023 08:44:14 +0000 www.carolinegilroy.com https://carolinegilroy.com/Matilda-Bay Design/Packaging/E ditorialMatilda Bay Rejected Ales2021 Client &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Matilda BayAgency&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; H+CODesigners&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Ellena Mills, Brogan Averill How do you launch the perfect craft beer? You launch the almost perfect rejects that made it. Introducing Matilda Bay Rejected Ales. The best beers you were never meant to taste.It took the Matilda Bay brewers 27 batches to create a golden ale that met their master brewer's mouth's standards. They called it the Original Ale. So to give Australians an idea of how perfectly perfect the final brew is, we released the near perfect rejects, so they could discover the journey to perfection. With names like 'Yeah...nah', 'Keep dreaming' and 'Ballpark', each of the 27 Rejected Ale cans told a story of its rejection. Anyone could try them, along with the award-winning Original Ale, at leading bottle stores around the country. They were brought to life in fridge POS, outdoor, press, radio and film. Sample packs were sent out to journos and influencers along with a brewer's logbook that documented the entire delicious odyssey and to prove how good the rejects were, we entered them into international beer competitions, where they won silver. Rather fitting, given that our Original Ale won gold the year before. Packaging was intentionally under-designed - as if it were developed by engineers with pure function in mind. From the can design to the boxes, everything was designed to look utilitarian, like it came directly brewery floor. Not normally for public consumption. And nothing at all like yet-another-over-the-top gimmicky craft-beer design to sit amongst the mass of craft beers on the shelf.<img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/6875761c3ec853e27f52e226874c39ab69773386dd39a4dcd700d472254f259e/MB_CANS-6.jpg" data-mid="187586218" border="0" src="https://freight.cargo.site/w/1000/i/6875761c3ec853e27f52e226874c39ab69773386dd39a4dcd700d472254f259e/MB_CANS-6.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/1dd74a6c10e235a2c43fad34b94808e94e79779d017fe4ab09a0ee4b2b474524/MB_CANS-4.jpg" data-mid="187586216" border="0" src="https://freight.cargo.site/w/1000/i/1dd74a6c10e235a2c43fad34b94808e94e79779d017fe4ab09a0ee4b2b474524/MB_CANS-4.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/17b2b60d5cb723e3428f71a5e2d6fdd2ca62f2b2ec98ebe689222d07688c2184/MB_CANS-7.jpg" data-mid="187586219" border="0" src="https://freight.cargo.site/w/1000/i/17b2b60d5cb723e3428f71a5e2d6fdd2ca62f2b2ec98ebe689222d07688c2184/MB_CANS-7.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/b8066c51abbbeb81a93b698094003e3e330847c2f77e6c9b43810be575bbe522/MB_CANS-5.jpg" data-mid="187586217" border="0" src="https://freight.cargo.site/w/1000/i/b8066c51abbbeb81a93b698094003e3e330847c2f77e6c9b43810be575bbe522/MB_CANS-5.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/eb835969acd10e878e3f0400001bc208e861b29cbb229d4796f90b5c2a06a8bd/MB_CANS-3.jpg" data-mid="187586215" border="0" src="https://freight.cargo.site/w/1000/i/eb835969acd10e878e3f0400001bc208e861b29cbb229d4796f90b5c2a06a8bd/MB_CANS-3.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/d2bdb96892d6a016184282c1efcfc747b242bb3891946fdbd883c54b02c028b5/MB_CANS-9.jpg" data-mid="187586221" border="0" src="https://freight.cargo.site/w/1000/i/d2bdb96892d6a016184282c1efcfc747b242bb3891946fdbd883c54b02c028b5/MB_CANS-9.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/2da3564c9283ed2ea8a3e3bf0ddfbbbc1f6f800cf387c8659da1ad8a41251891/MB_CANS-8.jpg" data-mid="187586220" border="0" src="https://freight.cargo.site/w/1000/i/2da3564c9283ed2ea8a3e3bf0ddfbbbc1f6f800cf387c8659da1ad8a41251891/MB_CANS-8.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/04c466480070c09ca7ee9d1fda8da56ee8f8c7656102d77855376072f0875893/Log-Book-hero-spread-Cover.jpg" data-mid="187586978" border="0" src="https://freight.cargo.site/w/1000/i/04c466480070c09ca7ee9d1fda8da56ee8f8c7656102d77855376072f0875893/Log-Book-hero-spread-Cover.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/d70c50688524c4961fe37912dd7c4bc2611f000eabcaa3284676c8264c42fe79/Log-Book-hero-spread-Spread_02-2.jpg" data-mid="187586987" border="0" src="https://freight.cargo.site/w/1000/i/d70c50688524c4961fe37912dd7c4bc2611f000eabcaa3284676c8264c42fe79/Log-Book-hero-spread-Spread_02-2.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/0b20c9c0963ec4e4083641d2ce23b3b448b2084cd018f3d618699b263baf0ea9/Log-Book-hero-spread-Spread_02-3.jpg" data-mid="187586989" border="0" src="https://freight.cargo.site/w/1000/i/0b20c9c0963ec4e4083641d2ce23b3b448b2084cd018f3d618699b263baf0ea9/Log-Book-hero-spread-Spread_02-3.jpg" /><img width="2475" height="1755" width_o="2475" height_o="1755" data-src="https://freight.cargo.site/t/original/i/3196003a7f7a4106335a95753d086679e2a3a8fb7434b868b28df573d21f7ea0/Log-Book-hero-spread-Spread_02.jpg" data-mid="187587001" border="0" src="https://freight.cargo.site/w/1000/i/3196003a7f7a4106335a95753d086679e2a3a8fb7434b868b28df573d21f7ea0/Log-Book-hero-spread-Spread_02.jpg" />