Caroline Gilroy
Tourism Tasmania
‘Come Down For Air’

          Tourism Tasmania
Executive Creative Director          Alex Derwin
Copywriter         Michael Dawson
Photographer         Adam Gibson
Modern city life can feel suffocating. Many of us live busy, crowded lives full of pace and stress. In Tasmania you will find none of those - but it has so much more to offer than just their absence. It’s not just ‘a break’. With its rich experiences, warm people and pristine nature, Tassie actually nourishes you. It fulfils an essential human need.

For the identity I wanted to carry this sentiment through so the letters breathe, the line anchors bottom right like Tassie has always done to mainland Australia and TAS remains its own element.

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Los Angeles, Calif.