Branding
Tourism Tasmania
‘Come Down For Air’
Client
Tourism Tasmania
Agency
BMF
Executive Creative Director Alex Derwin
Copywriter Michael Dawson
Photographer Adam Gibson
Modern city life can feel suffocating. Many of us live busy, crowded lives full of pace and stress. In Tasmania you will find none of those - but it has so much more to offer than just their absence. It’s not just ‘a break’. With its rich experiences, warm people and pristine nature, Tassie actually nourishes you. It fulfils an essential human need.
For the identity I wanted to carry this sentiment through so the letters breathe, the line anchors bottom right like Tassie has always done to mainland Australia and TAS remains its own element.
Tourism Tasmania
‘Come Down For Air’
Client
Agency
Executive Creative Director
Copywriter
Photographer
Modern city life can feel suffocating. Many of us live busy, crowded lives full of pace and stress. In Tasmania you will find none of those - but it has so much more to offer than just their absence. It’s not just ‘a break’. With its rich experiences, warm people and pristine nature, Tassie actually nourishes you. It fulfils an essential human need.
For the identity I wanted to carry this sentiment through so the letters breathe, the line anchors bottom right like Tassie has always done to mainland Australia and TAS remains its own element.
