Caroline Gilroy

Concept Design
The Collaroy

Client          The Collaroy
Agency          Merivale


Recent brand concept for the newly refurbished beachside
Collaroy Hotel.

The logo is an elegant and dynamic design that has been inspired by the hotel's waterfront surroundings including, boats, masts and fishing lines. The sophistication lies in its simplicity.





Cargo Collective, Inc.
Los Angeles, Calif.