Art Direction / Digital Design
State of Escape
Using the creative idea of ‘inner states of escape’, we developed an ‘always on’ calendar of activity to layer the brand narrative and promote State of Escape’s point of view. Each month communications focus on a new ‘State of Escape’ such as ‘balance’, ‘free’ or ‘inspiration’, each with visuals to express them. We have incorporated this into the design of the website by using the escapes as a way to break up the user experience and to create a more holistic approach to the site.