Lendlease Rebrand
Brand Guidelines
Design / Rollout
Client
Agency
Creative Director
Design Director
Designers
To celebrate the diversity of the business, we created a new multidimensional identity - ‘The Fold’, an organically changing form provides a unique graphic language that stretches from consumer to business, enterprise to government partnerships and local to international markets. The new extensive and adaptable design system allowed flexibility and differentiation across all parts of the Lendlease business.
