Caroline Gilroy

Lendlease Rebrand
Brand Guidelines
Design / Rollout

Client          Lendlease
Agency          Houston Group
Creative Director          Alex Toohey
Design Director          James Calpis
Designers          Michelle Whitehead, Erin Fraser, Dana Rogers


To celebrate the diversity of the business, we created a new multidimensional identity - ‘The Fold’, an organically changing form provides a unique graphic language that stretches from consumer to business, enterprise to government partnerships and local to international markets. The new extensive and adaptable design system allowed flexibility and differentiation across all parts of the Lendlease business.







Cargo Collective, Inc.
Los Angeles, Calif.