Rebrand
Australian Society of Authors
Client
Agency
Designers
Recent rebrand for the Australian Society of Authors.
If authors and illustrators start every new idea on a blank page, the ASA provide the guides and structure to ensure a sustainable career. We elevate this idea of the ASA as a foundation for creatives by introducing a refined grid style in our brand system.
A sophisticated serif is paired with a modern sans to speak to this partnership, whilst a clear gridded system creates consistency and calm across all touch points. We also created a bespoke set of illustrations for the brand to be used across all social and web assets.
![](https://freight.cargo.site/t/original/i/ef16b88f645a589e064400b528f1b8123de791960198fe4561930dc183807ced/ASA_Cover_illustration.jpg)
![](https://freight.cargo.site/t/original/i/f7cd2bc82ca2ead04bb8c6c9a3d86b84e4c938a23fd35a8af681c4679e5c14bc/ASA_Spread-2.jpg)
![](https://freight.cargo.site/t/original/i/00b4f91436eba4195a5ca1fcf54bf15dc8123e9b4a90357842683e086d01be70/ASA_Spread-3.jpg)
![](https://freight.cargo.site/t/original/i/1efb28219e5975ec177e4011ed0fc764ed79e388f2655664ad92bee3e1e2174d/ASA_Spread-7.jpg)
![](https://freight.cargo.site/t/original/i/d7c1c02797c8522e4388db6a676a24eba7c6c695bb268426d44a716ace358153/ASA_Spread-20.jpg)
![](https://freight.cargo.site/t/original/i/f34e0d04bb784025ff65f773db43ebf7aa7d27253cef663abd93559bdfa8ab7c/ASA_Spread-5.jpg)
![](https://freight.cargo.site/t/original/i/5e098ceca8909a20fed8028df37a5f2ae656c47ed72fe363a603caf5af810a7c/ASA_Spread-10.jpg)
![](https://freight.cargo.site/t/original/i/b549b62ca881a2ce159d7580462fb90151256a29860030d1363c93c8b64d5ad5/ASA_Spread-21.jpg)
![](https://freight.cargo.site/t/original/i/4d6e7b1a50db5264934afc37faface9e75dd50652169e76070d6206c72176124/ASA_Spread-25.jpg)
![](https://freight.cargo.site/t/original/i/3fc83796e96b173c720f90cec35af237d9ca11d1ac4486499e0804eb39d259bd/ASA_Spread-9.jpg)