Caroline Gilroy

Australian Society of Authors

Client          ASA
Agency          H+CO
Designers          Jacquie Halloran, Sam Reiher, Dana Rogers

Recent rebrand for the Australian Society of Authors. 
If authors and illustrators start every new idea on a blank page, the ASA provide the guides and structure to ensure a sustainable career. We elevate this idea of the ASA as a foundation for creatives by introducing a refined grid style in our brand system.

A sophisticated serif is paired with a modern sans to speak to this partnership, whilst a clear gridded system creates consistency and calm across all touch points. We also created a bespoke set of illustrations for the brand to be used across all social and web assets.

Cargo Collective, Inc.
Los Angeles, Calif.